SANTA CLARA CONVENTION CENTER
MAY 4-5, 2018

THE WORLD’S LARGEST
ENTREPRENEURSHIP CONFERENCE

Imagination AI

ACTIVATING CUSTOMER DATA FOR AI-POWERED MARKETING

Saturday, May 5th, 03:30 pm to 04:00 pm

Hall J&K

MARTECH

Marketing is fundamentally changing. On one hand, AI is top of mind for marketers, but AI can’t function effectively without harnessing the right data. On the other hand, partly driven by regulations like GDPR, brands are arriving at the conclusion that the “right data” is 1st party Customer Data, acquired with consent and trust, instead of 3rd party data that’s packaged and resold. How can brands leverage AI to activate more of their Customer Data for Marketing?