SANTA CLARA CONVENTION CENTER
MAY 4-5, 2018

THE WORLD’S LARGEST
ENTREPRENEURSHIP CONFERENCE

Imagination AI

ABM, AI AND METRICS

Saturday, May 5th, 03:00 pm to 03:30 pm

Hall J&K

MARTECH

The number of social media followers, press release impressions, or website visitors are useful, but your CEO and CFO care about metrics with more obvious relation to revenue: marketing sourced / influenced revenue, marketing ROI, etc. How do you set up the metrics that matter to your organization?